In this project, I was tasked with developing a local design language for the Israeli branch of Leo Burnett, a renowned international advertising agency with nearly 90 years of experience. The challenge was to adapt the global identity to resonate with local culture. I incorporated vibrant colors and innovative elements to create an iconic and recognizable visual language. The strategy focused on striking a balance between boldness and sophistication, ensuring that the design reflects both the agency's international heritage and its unique local presence.